• Product: Provide tailored, step-by-step guidance to users for improving their blog post's SEO. Good SEO helps bring more visitors and increases a site's ranking in relevant search results.

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• Scope: Overview, focus keyword section, 10 optimization tasks

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• Challenge: Choose a solid, self-explanatory name, write clear tasks in limited space, use language that's helpful for both SEO experts (Partners) and beginners (DIY users). 

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• My role: UX Writer

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• Stakeholders: 2 Project Managers, 2 UX Designers, 1 UX Writer, 3 devs, 1 SEO Tech Expert

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• Basic Process: Competitor and user research > Tractors > UX/UI & Content > Development > QA > Go live in EN > User testing > Reiteration > Localize > Monitor, Test, and Improve

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• Achievements:

  • 100% increase in updates for Partners and 80% for DIY users in just 2 months.

  • Scaled across all major Wix features and products.